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HK - GCB - Assistant Vice President, Marketing Communications


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HK - GCB - Assistant Vice President, Marketing Communications

Senior (6-10 years)


Technical Skills

  • Advertising
  • Brand Awareness
  • Brand Management
  • Branding
  • Budgets
  • Corporate Communications
  • Marketing
  • Team Management

Job Description

HK - GCB - Assistant Vice President, Marketing Communications

Location: APAC-HKG-Hong Kong-Hong Kong

  • Responsible for planning and implementing the advertising & promotion campaigns for card marketing related initiatives.
  • Responsible for through the line brand management as to uplift the brand awareness and preference, and ensuring the advertising and communications are align with regional/global direction.
  • Work closely with different business units to formulate effective marketing communication strategies.
  • Managing advertising and media agencies, work with them for smooth service delivery to support various marketing functions.
  • Marketing budget management.
  • Manage a team of marketing professionals and work with different functions in the company


  • University Graduate with at least 7 years or above marketing/advertising agency experience
  • Assertive, with strong people skills to manage team, internal customers and external vendors
  • Able to work under pressure and tight timeline
  • Result-oriented
  • Flexible & proactive, fast learner
  • Adaptive to dynamic and fast changing environment
  • Good coaching, presentation and inter-personal skills
  • Good command of written and spoken English and Chinese.
Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelBachelor
LanguageEnglish, Cantonese
CitibankFinancial Services, Retail and Commercial Banking

50/F, Champion Tower 3 Garden Road Central, Hong Kong

directions_walk12 mins walk from Admiralty Station