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HK GCB Acquisition Manager

Intermediate (3-6 years)


Technical Skills

  • Advertising
  • Analytics
  • Branding
  • Budgets
  • Compliance
  • Management Reporting
  • Marketing
  • Microsoft Excel
  • Microsoft Powerpoint
  • Microsoft Word
  • POS
  • Sales
  • Telemarketing

Job Description

HK GCB Acquisition Manager

Location: APAC-HKG-Hong Kong-Hong Kong

  • Help to formulate the acquisition strategy of the Citigold and CPC segment (Affluent segment) and Citi Priority (Emerging Affluent segment), oversee the branding, awareness and acquisition momentum
  • Responsible to develop and manage Affluent segment & EA segment acquisition related ATL and BTL programs, including advertising, media plan management, branch POS, Citibank Online exposure and cross-selling program to the Bank’s customer base (eg Credit Card / loan base)
  • Maintenance and enhancement of customer value propositions and client experience across Affluent and EA segments
  • Work with different teams, including Product teams, Sales teams, Branding, Analytics, Operation, Compliance, etc on the development of all marketing promotion
  • Monitor sales channels’ performance on acquisition, mainly work with direct sales, Branch acquisition team, Relationship Managers, Bankers, Telemarketing team on referral & conversion from marketing driven call-in
  • Manage marketing budget to enhance marketing efficiency
  • Assist the team head to manage regular MIS and management report


  • University graduate
  • Minimum 5 years of working experiences in banking industry, preferably in marketing
  • Fluent written & spoken Cantonese & English
  • Knowledge of marketing technique and banking knowledge is essential
  • Good interpersonal skills and be a good team player
  • Self-motivated, independent, result-oriented and able to work under pressure
  • Excellent skill in Excel / PowerPoint / Word and basic statistical knowledge would be added advantages
Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelBachelor
LanguageEnglish, Cantonese
CitibankFinancial Services, Retail and Commercial Banking

50/F, Champion Tower 3 Garden Road Central, Hong Kong

directions_walk12 mins walk from Admiralty Station