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HK GCB Acquisition Manager
Full-time
Intermediate (3-6 years)
Posted
Technical Skills
- Advertising
- Analytics
- Branding
- Budgets
- Compliance
- Management Reporting
- Marketing
- Microsoft Excel
- Microsoft Powerpoint
- Microsoft Word
- POS
- Sales
- Telemarketing
Job Description
HK GCB Acquisition Manager
Location: APAC-HKG-Hong Kong-Hong Kong
- Help to formulate the acquisition strategy of the Citigold and CPC segment (Affluent segment) and Citi Priority (Emerging Affluent segment), oversee the branding, awareness and acquisition momentum
- Responsible to develop and manage Affluent segment & EA segment acquisition related ATL and BTL programs, including advertising, media plan management, branch POS, Citibank Online exposure and cross-selling program to the Bank’s customer base (eg Credit Card / loan base)
- Maintenance and enhancement of customer value propositions and client experience across Affluent and EA segments
- Work with different teams, including Product teams, Sales teams, Branding, Analytics, Operation, Compliance, etc on the development of all marketing promotion
- Monitor sales channels’ performance on acquisition, mainly work with direct sales, Branch acquisition team, Relationship Managers, Bankers, Telemarketing team on referral & conversion from marketing driven call-in
- Manage marketing budget to enhance marketing efficiency
- Assist the team head to manage regular MIS and management report
Qualifications
- University graduate
- Minimum 5 years of working experiences in banking industry, preferably in marketing
- Fluent written & spoken Cantonese & English
- Knowledge of marketing technique and banking knowledge is essential
- Good interpersonal skills and be a good team player
- Self-motivated, independent, result-oriented and able to work under pressure
- Excellent skill in Excel / PowerPoint / Word and basic statistical knowledge would be added advantages
Employment Type | Full-time |
Career Level | Intermediate (3-6 years) |
Education Level | Bachelor |
Language | English, Cantonese |
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CitibankFinancial Services, Retail and Commercial Banking
Citibank first started operating in Hong Kong in 1902. At the time they were the first foreign bank to offer its services there. They now boast a network of 48 branches spread over Hong Kong Island, Kowloon, the New Territories and Macau.
Citibank offers many bank accounts options as well as numerous investment products, loans and credit cards to its clients. Participating in community life has always been a central pillar in Citi’s business outlook and since 2003, more than 260,000 students in Hong Kong and Macau have benefited from Citi’s financial education programs.
50/F, Champion Tower 3 Garden Road Central, Hong Kong
directions_walk12 mins walk from Admiralty Station