Location: APAC-HKG-Hong Kong-Hong Kong

• Help to formulate the acquisition strategy of the Citigold and CPC segment (Affluent segment) and Citi Priority (Emerging Affluent segment), oversee the branding, awareness and acquisition momentum
• Responsible to develop and manage Affluent segment & EA segment acquisition related ATL and BTL programs, including advertising, media plan management, branch POS, Citibank Online exposure and cross-selling program to the Bank’s customer base (eg Credit Card / loan base)
• Maintenance and enhancement of customer value propositions and client experience across Affluent and EA segments
• Work with different teams, including Product teams, Sales teams, Branding, Analytics, Operation, Compliance, etc on the development of all marketing promotion
• Monitor sales channels’ performance on acquisition, mainly work with direct sales, Branch acquisition team, Relationship Managers, Bankers, Telemarketing team on referral & conversion from marketing driven call-in
• Manage marketing budget to enhance marketing efficiency
• Assist the team head to manage regular MIS and management report

Qualifications

• University graduate
• Minimum 5 years of working experiences in banking industry, preferably in marketing
• Fluent written & spoken Cantonese & English
• Knowledge of marketing technique and banking knowledge is essential
• Good interpersonal skills and be a good team player
• Self-motivated, independent, result-oriented and able to work under pressure
• Excellent skill in Excel / PowerPoint / Word and basic statistical knowledge would be added advantages