Event Marketing Project Manager, Assistant Vice President, Hong Kong

Intermediate (3-6 years)


Technical Skills

  • Advertising
  • Bill Payment
  • Branding
  • Budgets
  • Contract Negotiation
  • Corporate Communications
  • Cost Analysis
  • Costing
  • CRM
  • Database Administration
  • Invoicing
  • Marketing
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Powerpoint
  • Microsoft Word
  • Negotiation
  • Procurement
  • Project Management
  • Reconciliations
  • Relationship Management

Job Description

Event Marketing Project Manager, Assistant Vice President, Hong Kong

Location: APAC-HKG-Hong Kong-Hong Kong

Job Purpose:

  • Develop and execute event projects - responsible for seamless event execution and assist with event queries, policies and external resource planning.

Job Background/Context:

  • Strong event marketing skill-sets and experience.
  • Supports cross-business event marketing needs including new initiatives and projects.
  • Partners with GEM peers within the APAC region and across the global network.

Key Responsibilities:


  • Partner with GEM/business stakeholders and provide event marketing planning and execution support.
  • Collaborate on event marketing project objectives and strategies, program content, and methods to evaluate overall event value to the host business.
  • Support and develop creative solutions and fresh approaches to producing events that meet all marketing requirements while leveraging and maintaining the marketing, branding and financial goals of Citi.
  • Provide support to GEM Business Unit Managers (BUMs) on event marketing projects including planning and execution of assigned Citi meetings & events.
  • Take full responsibility for the planning and management of any independent meetings and event projects that may be assigned from time to time.


  • Support/manage all components of project budgets, including the approval process and risk controls.
  • Manage the design elements of marketing material associated with programs including event websites, save the dates, invitations, etc.
  • Collaborate with internal website developers to manage invitations, online registration and client data.
  • Support/manage vendor relationships and drive superior results through proper management of RFP process. 
  • Assist and coordinate with all pre-event detailing including site selection, contract negotiation, cost analysis, group activities, staging, and food and beverage services.
  • Manage all logistical details pertaining to event presenters including audio visual requirements, travel, accommodations and on-site logistics, and coordination of materials.
  • Provide detailed communication to venues including logistics, event briefs, BEO’s, billing instructions, rooming list, and attendee manifests.
  • Develop and review all logistical materials to be distributed to participants on-site including welcome letters, departure notices, seating cards, etc.


  • Assist the GEM BUMs in managing program details, including meeting room set-up, audio visual, registration/ hospitality, food functions, on-site staff, speaker coordination and transportation.
  • Supervise on-site staff in all facets of event execution.
  • Plan and manage all tasks assigned by the BUMs/ Sr. Project Managers.


  • Assist the GEM BUMs/Sr. Project Managers with the event close out process in line with Global Event Marketing’s policies and procedures, including invoice payment and final budget reconciliation.
  • Support with post event summary and communications.
  • Generate ROI reporting and metrics.

Development Value

  • Opportunities to work on projects across APAC region to broaden global skill sets.
  • Opportunities to work and partner on Global projects.
  • Opportunities to take on additional or expanded responsibilities within GEM or Executive Services


Qualifications and Experience:
  • Strong C-Suite client relationship management skills with proven success in being customer-focused; ability to interact effectively with senior leadership and to develop constructive relationships with more senior colleagues
  • Strong negotiation and communication skills
  • Must have proficiency in spoken and written English 
  • Flexibility in work hours - must be able to work non-traditional hours and weekends, and have a flexible travel schedule when required.
  • Collaborative "team player" orientation with a strong regional cultural awareness
  • Bachelor’s Degree
  • Minimum 5+ years in Event Marketing, preferably in financial services
  • Minimum of 3 years senior project management experience
  • Extensive knowledge of destinations and meeting industry, particularly throughout the Asia Pacific (APAC) region
  • Marketing and/ or Advertising or Hospitality background will be a plus
  • Knowledge of event trends that affect financial services industry and conference centers; read financial and marketing publications, keep current on cultural and sporting events and restaurant reviews to ensure ideas are innovative
  • High level of computer skills including Word, Excel, PowerPoint, Outlook, knowledge of database management
  • Willing to travel up to 30% of time
Skills and Competencies:
  • Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
  • Excellent time management skills to support or handle projects that have long and short lead times
  • Strong relationship management skills with colleagues of all levels; proven success in being people-focused
  • Good procurement and negotiation skills with quantitative and analytical skills.
  • Highly customer focused with the ability to promote a high-service culture within the team.
  • Excellent communication skills, with experience communicating and managing at a senior level.
  • Demonstrated leadership and management skills
  • Strong analytical, problem solving and reporting skills
Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelBachelor
CitibankFinancial Services, Retail and Commercial Banking

50/F, Champion Tower 3 Garden Road Central, Hong Kong

directions_walk12 mins walk from Admiralty Station