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CCB - Head of Marketing and Communications

Intermediate (3-6 years)


Technical Skills

  • Branding
  • Budgets
  • Corporate Communications
  • Event Management
  • Marketing
  • Project Management
  • Sales

Job Description

CCB - Head of Marketing and Communications

Location: APAC-HKG-Hong Kong-Hong Kong

Position Summary:

  • The incumbent will be a key member of the team, responsible for refining CCB’s existing marketing and communications strategy and executing on a marketing plan that further promote visibility across the region. This senior leadership role is expected to:
  • Serve as the lead Marketing representative for the CCB Region Head, the CCB Regional Management Team and all CCB Country Heads in the region
  • Be responsible for contributing to the development of key messages for the business, amplifying global themes with consistency and local context.
  • Work collaboratively in partnership with CCB’s Global and Country Marketing Teams and its dedicated Communications Partners with focus on effectively creating increased awareness of CCB both externally with clients, prospective clients and prospective employees, and internally with employees and partner groups
  • Instill CCB’s strategy, value proposition and product capabilities in a common way across all platforms and content to maximize visibility, while maintaining the integrity of the Commercial Bank and Citi’s brand, and maximize client and employee satisfaction, loyalty and retention for improved business results


  • Assist in the execution of CCB’s strategy for external marketing to clients to deepen wallet share and to drive revenue with prospective clients
  • Manage the execution in Asia of global toolkits designed to enable sales and optimize best practice marketing programs for replication
  • Work in partnership Country Marketing teams to ensure that proper tools are being provided to RMs to enable them in their sales practices
  • Ongoing and coordinated management with Regional Consumer and Global Events Management (GEM) teams of the Forward Book of Events, marketing calendars and Regional budgets to ensure transparency of any re-prioritization and trade-offs to spend in alignment with agreed business priorities
  • Manage and stage regional business and client events (such as the Client Advisory Council), webinars and conferences
  • Coordinate with the business to develop the key stories (people, clients and performance) that will convey the key messages and strategy, and be the content for both external marketing and internal communications
  • Support Citi, Consumer and CCB Communications partners on any other communication needs such as Town Halls, Inside Consumer, Asia Pacific Beats, Global CCB newsletters, Franchise Placemats etc
  • Foster close working partnerships with the regional/country Public Affairs, Event Marketing and Business Services units supporting the company to ensure alignment of messaging and optimization of support



  • MBA in Finance or Marketing or a BS/BA in Marketing with at least an additional 5 years of relevant marketing experience
  • Documented record of success in senior marketing management positions(s) illustrating strategic business knowledge
  • Minimum of 10 years marketing experience in financial services with marketing and communications experience


  • Experience leading projects spanning various functions and business partners
  • Traditional marketing experience a plus
  • Superior written and verbal communication and presentation skills, to provide clear, detailed creative direction. Ability to think creatively and use sound judgment when making business decisions
  • Previous experience leading a remote team without direct reporting relationships
  • Excellent project management skills. Highly organized and deadline drive, able to manage executional details
  • Collaborative work style: ability to interact effectively with partners across organizational and functional boundaries and hierarchies
  • Detail oriented, deadline drive and able to meet multiple deadlines while staying highly organized.  Adept at handling projects – dive into it, drive forward, and see it through to completion
  • Able to lead, influence others in a positive and collaborate manner in order to achieve results and think creatively and use sound judgment when making business decisions
  • Proactively promotes collaboration, sharing of best practices and success transfer
  • Possess a proactive and positive attitude
  • Flexibility in a fast-paced environment necessary
Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelBachelor
CitibankFinancial Services, Retail and Commercial Banking

50/F, Champion Tower 3 Garden Road Central, Hong Kong

directions_walk12 mins walk from Admiralty Station