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AVP, Customer Acquisition Customer Segment

Senior (6-10 years)


Technical Skills

  • Analytics
  • Branding
  • Budgets
  • Compliance
  • Marketing
  • Microsoft Excel
  • Microsoft Powerpoint
  • Microsoft Word
  • Sales
  • Telemarketing

Job Description

AVP, Customer Acquisition Customer Segment

Location: APAC-HKG-Hong Kong-Hong Kong

  • Formulate and deliver digital acquisition strategies across banking segments to meet and exceed client acquisition, digital acquisition share, client experience and profitability targets
  • As key project lead to work with different teams, including Regional teams, Product teams, Sales teams, Branding, Analytics, Operations, Compliance, Legal, etc. on the development and delivery of the Bank’s remote account opening and digital sales enabler initiatives
  • Monitor sales channels’ performance on acquisition, mainly work with direct sales, Relationship Managers, Bankers, Digital Acquisitions, Telemarketing team on referral & conversion
  • Lead and drive other strategic initiatives including but not limited to internal cross-business unit referrals campaign, Digital MGM platform, Online Upgrade and Global Banking value proposition development
  • Perform client experience journey and new client profitability analysis, identify gaps and propose action plans to improve client experience, lead conversion and return on investment of client acquisitions  
  • Manage marketing budget to optimize acquisition spend efficiency
  • Manage regular MIS and management presentation


  • University graduate
  • Minimum 8 years of working experiences in banking industry, preferably in marketing
  • Good command of written and spoken English and Chinese
  • Good leadership, interpersonal skills and be a good team player
  • Self-motivated, independent, passionate, result-oriented and able to work under pressure with multiple deadlines
  • Knowledge of marketing technique and banking knowledge is essential
  • Excellent skill in Excel / Powerpoint / Word and basic statistical knowledge would be added advantages
Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelBachelor
LanguageEnglish, Cantonese
CitibankFinancial Services, Retail and Commercial Banking

50/F, Champion Tower 3 Garden Road Central, Hong Kong

directions_walk12 mins walk from Admiralty Station