Citibank

APAC - HKG - Citi Research Operations – Supervisory Analyst Group - Digital Content Writer

Citibank
Full Time
Intermediate (3-6 years)
Bachelor
English, Cantonese, Mandarin (Putonghua)

Job Description

APAC - HKG - Citi Research Operations – Supervisory Analyst Group - Digital Content Writer

Location: APAC-HKG-Hong Kong-Hong Kong

  • Supervisory Analyst Group in Citi Research Operations is searching for a Digital Content Writer.

Job Description:

  • The Digital Content Writer will primarily be responsible for writing summaries of premium product, with a focus on authoring commercial content, generating email reads and click-throughs to full content. Thus, the job will require close interaction with Product Management and the Publications teams
  • Responsible for tracking and analyzing readership for the products they write content for, and apply readership data to improving email subject lines and summaries
  • The Digital Content Writer will work directly with the Analyst Teams, Supervisory Analyst teams, and Training team to teach and memorialize best practices and techniques that generate email opens and click-throughs
  • The role will be cross-regional. Thus, strong inter-personal skills are required to successfully work with staff in other regions

Qualifications

Requirements:

  • Three to five years of experience writing/creating digital content for online consumption, with focus on writing email subject lines and summaries of online articles/content that generates opens and click-throughs
  • Strong writing/editorial skills, with emphasis on generating readership
  • Must be a self-starter and have strong interpersonal skills
  • Experience in financial journalism or financial background a plus
  • Experience in email marketing strategies a plus
  • Must be current on trends, technology and practice in the digital media space
  • Importantly, must be creative, adaptable and a person who wants the challenge of a new role

Technical Skills

  • Digital Media
  • Marketing
  • Product Management
  • Training