Assistant Vice President, Deposits & Segment Marketing



Technical Skills

  • Marketing
  • Product Development
  • Sales

Job Description

Assistant Vice President, Deposits & Segment Marketing

  • Responsible for new product development, formulate sales strategies, acquisition and utilization of deposits products
  • Execute and monitor the performance of marketing campaigns, aiming at achieving business objectives and assigned sales goals
  • To market and implement promotional programs in order to drive business volume and grow the sales turnover by exploring new distribution channels
  • Interpret data, formulate report, analyze customer segments and possibly make recommendation
  • Work closely with different internal functions to ensure business objectives are achieved
  • Monitor competitor activities on regular basis and advise strategy to response to market changes
  • University graduate in Marketing, Finance, Business Administration or related disciplines
  • Minimum 2 years’ relevant experience in retail banking, preferably in product development
  • Highly organized, attention to details and ability to work independently
  • In-depth experience creating and measuring marketing campaign, with a high regards for data integrity and ability to work with the Business and Finance in extracting data for analysis
  • Good command of both written and spoken English and Chinese
Employment TypeFull-time
Education LevelBachelor
LanguageEnglish, Cantonese
Chong Hing BankFinancial Services, Retail and Commercial Banking

Chong Hing Bank Centre, 24 Des Voeux Rd Central, Central

directions_walk3 mins walk from Central Station