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Senior Product Marketing Executive (FMCG / Beauty)

Chandler Macleod

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Senior Product Marketing Executive (FMCG / Beauty)

Intermediate (3-6 years)


Job Description


  • Plan and implement brand and product marketing strategies to drive the business performance and brand awareness
  • Plan and develop marketing campaign in line with regional directions and guidelines, local insights and market analysis
  • Set the objectives and formulate holistic strategies including product communication angles, CRM reach optimization and customer engagement events, online & social media tactics and retail marketing activities
  • Propose creative content development align with local local market trends and consumer behaviors
  • Collaborate with cross-function teams on the campaign vision, objectives, strategy formation and execution excellence to achieve the launch KPIs and objectives
  • Keep track and evaluate the performance of respective categories, periodically conduct category review and analyse the result to obtain insights for improvement
  • Support in developing product and samples forecast usage plan to in line with brand strategies and budget
  • Manage the inventory level and consumption to ensure healthy stock flow and achieve forecast accuracy KPIs


  • Bachelor in Marketing or related disciplines
  • 3-5 years experience in brand and product marketing experience in BEAUTY/ FMCG/ RETAIL industry
  • Strong business acumen and strategic mindset
  • Digital savvy with high awareness in digital / social media trend, experienced in UGC development will be an advantage
  • Proactive, detail-minded and attention in details
  • A good team player with strong communication and interpersonal skills
  • Strong passionate in beauty industry

Interested parties please click "Apply Now" or contact Cathy Yeung on +852 2833 4192 for more information.

Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelNone
LanguageEnglish, Afrikaans
Chandler MacleodHuman Resources and Recruitment

148 Connaught Rd Central, Sheung Wan

directions_walk3 mins walk from Sheung Wan Station