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Senior Executive, Digital & CRM (FMCG/Retail)

Intermediate (3-6 years)


Job Description


  • Develop and implement digtial marketing communciations through online & social media to enhance the brand awareness
  • Develop and implement ditigal marketing strategies to increase brand awareness and online marketing campaign to increase the traffic and achieve business target
  • Liaison with IT team & vendors on execution of online & social media activities
  • Measure and evaluate campaign effectivness and provide feedback andd traffic analysis on regular basis
  • Plan and develop CRM strategies and loyalty programs to enahnce customer loyalty
  • Perform customer segmentation and analyze CRM data for design new luanch market campaigns and enahnce conversion, retention and reactivation
  • Conduct CRM related report and analysis for management review


  • Bachelor in Marketing or related disciplines
  • 5 years CRM & digital marketing experience gained from FMCG / Beauty / Retail
  • Strong business sense & analytical skills
  • A good team player with strong communication and interpersonal skills
  • Fluent spoken and written English, Cantonese and Mandarin

Interested parties please click "Apply Now" or contact Cathy Yeung on +852 2833 4192 for more information.

Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelNone
LanguageEnglish, Afrikaans
Chandler MacleodHuman Resources and Recruitment

148 Connaught Rd Central, Sheung Wan

directions_walk3 mins walk from Sheung Wan Station