Digital & CRM Manager (Beauty / FMCG)

Full-time
Senior (6-10 years)

Posted 

Job Description

Responsibilities:

  • Plan and develop the Digital Marketing & CRM strategies and plan to drive the brand growth
  • Manage and oversee the agency on overall social media platform for the brand (incl. Facebook, Instagram and company website), utilizing a range of techniques including paid search, SEO etc.
  • Develop, define and implement the brand CRM strategy and execution plan to increase customers acquisition, engagement and retention
  • Work clsoely with marketing team on influencers engagement, content partnership strive to generate higher social WOM and social mentioning
  • Work directly with marketing team to support on launching new products, analyzing business data, planning & executing digital communication include segmentation, wise use of influencers on content direction and paid channels amplification
  • Analyze significant amount of consumer data to drive business forward and provide relevant action plan, and utilize social monitoring tools to identify untapped business opportunities and consumer insights
  • Work with regional team in terms of digital and social assets deliverables, communication formats, influencers global program and in general all aspects of consumer marketing mix
  • Lead in all consumers analytics & competitor consumer engagement activities tracking (social content, influencers program, consumer engagement events etc)
  • Manage, plan and monitor the Digital and CRM marketing spending and review its efficiency, effectiveness and priorities on a regular basis, include social SOV %, earned reach vs investment, members base evolution etc.


Requirements:

  • Bachelor in Marketing or related disciplines
  • Minimum 6-8 years digital & online marketing experience from beauty, fashion or agencies
  • Strong numeric sense with strong analytical skills
  • Excellent presentation and communications skills with all levels
  • Excellent command of Cantonese, English & Mandarin
  • Digital Savvy
  • A good team player, dynamic, innovative and self-motivated
  • Candidate with less experience will be considered as Assistant Manager

Interested parties please click "Apply Now" or contact Cathy Yeung on +852 2833 4192 for more information.

Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelNone
LanguageEnglish, Afrikaans
Chandler MacleodHuman Resources and Recruitment

148 Connaught Rd Central, Sheung Wan

directions_walk3 mins walk from Sheung Wan Station