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Digital Marketing AM $35Kx13 (mainland & tourist marketing)
Digital Marketing AM $35Kx13 (Tourist Marketing)
Senior Digital Marketing Manager, $50k / m (Agency Background)
Manager, Digital Banking
Digital Marketing Consultant
- Plan and develop cwriting & editorial strategies, content marketing strategies to drive online traffic & conversation growth
- Manage and monitor the daily content of online and social media platforms, provide editorial oversight of content created by KOL/ bloggers / Influencers etc.
- Responsible for content discovery, partnership development and ensure contents are published in right channels
- Work closely with digital marketing lead to plan and implement of digital marketing campaigns
- Work closely with brand teams to ensure the contents displayed are relevant to consumer and make responsive adjustment if any performance shortfall
- Formulate personalization strategy which help to obtain customer activity performance in online platform and with key objective to drive sales conversion through content engagement
- Drive customer personalization through content design, micro segment algorithm definition, performance monitoring and content A/B testing etc.
- Set content KPI and measure campaign effectiveness, analyze results and utilize data critically to make recommendations to optimize content marketing strategies
- Bachelor in eCommerce, Journalism, Marketing, communications or related discipline
- 6-8 years' experience in content marketing, with a proven track record in driving conversions through effective content strategy
- Strong knowledge about SEO optimization, Content Management Systems and best practices
- Experience in copywriting, blogging or publications is preferable
- Strong business sense and dynamic, able to work under fast-paced working enviroment
- Excellent communication and interpersonal skills with internal & external parties
- Excellent in spoken & written English, Cantonese & Mandarin
Interested parties please click "Apply Now" or contact Cathy Yeung on +852 2833 4192 for more information.
|Career Level||Senior (6-10 years)|
|Qualification||Salespersons Qualifying Examination (SQE)|