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Content Marketing Manager

Full-time
Senior (6-10 years)

Posted 

Technical Skills

  • .NET

Job Description

Responsibilities:

  • Plan and develop cwriting & editorial strategies, content marketing strategies to drive online traffic & conversation growth
  • Manage and monitor the daily content of online and social media platforms, provide editorial oversight of content created by KOL/ bloggers / Influencers etc.
  • Responsible for content discovery, partnership development and ensure contents are published in right channels
  • Work closely with digital marketing lead to plan and implement of digital marketing campaigns
  • Work closely with brand teams to ensure the contents displayed are relevant to consumer and make responsive adjustment if any performance shortfall
  • Formulate personalization strategy which help to obtain customer activity performance in online platform and with key objective to drive sales conversion through content engagement
  • Drive customer personalization through content design, micro segment algorithm definition, performance monitoring and content A/B testing etc.
  • Set content KPI and measure campaign effectiveness, analyze results and utilize data critically to make recommendations to optimize content marketing strategies


Requirements:

  • Bachelor in eCommerce, Journalism, Marketing, communications or related discipline
  • 6-8 years' experience in content marketing, with a proven track record in driving conversions through effective content strategy
  • Strong knowledge about SEO optimization, Content Management Systems and best practices
  • Experience in copywriting, blogging or publications is preferable
  • Strong business sense and dynamic, able to work under fast-paced working enviroment
  • Excellent communication and interpersonal skills with internal & external parties
  • Excellent in spoken & written English, Cantonese & Mandarin

Interested parties please click "Apply Now" or contact Cathy Yeung on +852 2833 4192 for more information.

Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelNone
QualificationSalespersons Qualifying Examination (SQE)
LanguageAfrikaans
Chandler MacleodHuman Resources and Recruitment

148 Connaught Rd Central, Sheung Wan

directions_walk3 mins walk from Sheung Wan Station