Regional CVM Manager, Asia Pacific (Customer Value Management)

Intermediate (3-6 years)

Technical Skills

  • Budgets
  • Compliance
  • CRM
  • Marketing
  • Project Management
  • Retail Management
  • Sales
  • Training

Job Description

Regional CVM Manager, Asia Pacific (Customer Value Management)

Location: Causeway Bay



  • In partnership with Corporate CVM Senior Manager, Regional Director of BPC / Head Of Retail and Regional Customer Insight define regional retention targets for the region/countries and for individual stores
  • Report back to Corporate CVM Senior Manager on performance and customer retention strategy plans. Provide regular regional feedback.
  • In partnership with Regional Customer Insight regularly monitor regional and stores’ performance and obtain the necessary insight to unlock specific opportunities


  • In line with the Global Customer Retention Strategy, develop yearly, quarterly and monthly regional plans to be executed through the Retail line
  • Communicate to regional/Country/Market Directors and BPC Managers key CVM focuses and actions
  • In partnership with Regional Customer Insight, interpret on a monthly basis key top customers retention opportunities and input this as part of the customer strategy plans for the Retail leaders and Burberry Private Clients team.
  • In partnership with the Director of BPC / Head Of Retail and Marketing define the regional/country value proposition that would maximise the overall contact strategy targeting


  • In partnership with Director of S&P, define a holistic CVM training plan, looking at on-boarding, ongoing support and ad hoc training needs
  • In partnership with Corporate CVM team and Retail Operations, ensure all stores receive and are able to use all CVM tools
  • Coordinate a consistent regional Quality Monitoring of the programme and follow up on any challenge that arises. Regularly feedback to corporate on quality of communication from Sales Associates
  • In partnership with Director of BPC / Head of Retail, set CVM Budget and monitor ROI
  • In partnership with Regional/Country/Market directors, ensure that in-store CVM Leads are appointed, regularly assessed and upskilled if needed
  • Support and coach in-store CVM Leads, by filtering down key monthly CVM messages and by gathering feedback
  • Guardian of legal & operational regional compliance of CVM activities for the region


  • 5 years minimum experience in CRM/Clienteling Role 
  • Strong Analytical Skills
  • Project Management Experience
  • Solid Retail Experience preferred
  • Great communicator with leadership and Influencing skills
  • Team Player
  • Business Acumen  

From the moment that you join our team we aspire to make your employment experience a memorable and engaging one. Our people are passionate and proud of Burberry and our product; this energy, attitude and spirit define us. If you are energetic, hardworking and thrive in a collaborative and fast paced environment then please click the link to apply for this job or visit our website . Potential candidate will be invited for an interview within 8 weeks.

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelNon-specified
BurberryRetail and e-commerce

1 Matheson Street, Causeway Bay, Bowrington

directions_walk8 mins walk from Causeway Bay Station