Digital marketing is evolving at a great speed. Today, it is essential to implement digital marketing strategies in all businesses. It reinforces brand awareness, customer support and has the potential to earn higher revenues. However, there is an important issue to consider. A Digital Skills Gap Report made by the Digital Marketing Institute affirms that women were 11% more proficient than men, but they only represent 30% of the entire digital marketing workforce. Certainly, digital marketing awaits a bright future – but only if these will change. Here are insights and essential things to take note of in Digital Marketing from the most influential women in the field.
Co-Founder and Editor in Chief of The Huffington Post, Founder, and CEO of Thrive Global, and the author of 15 books including Thrive and The Sleep Revolution.
Arianna Huffington launched The Huffington Post in 2005. At first, it was only meant to be a political online journal. The site was later bought by AOL in 2011. Now the 154th most popular web in the world, Arianna has left The Huffington Post in 2016. Afterwards, she decided to concentrate on health matters. She wrote The Sleep Revolution: Transforming Your Life One Night at a Time and created Thrive Global.
“People think in stories, not statistics, and marketers need to be master storytellers.”
CEO at YouTube
Susan Wojcicki has an enormous effect on female digital marketers.
She was one of Google’s first employees and later became Google’s first Marketing Manager. She led the advertisement for Adwords, Google Analytics and more. These tools are now essential for any digital marketer out there.
“Though we do need more women to graduate with technical degrees, I always like to remind women that you don’t need to have science or technology degrees to build a career in tech.”
Author, Wall Street Journal Bestseller, ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’
Ann Handley is a pioneer in Digital Marketing. She has been cited in Forbes as the most influential woman in Social Media and is recognized as one of the top 20 women bloggers. She is also a former columnist for Entrepreneur magazine. Today, she is head of content at MarketingProfs.
“If you aren’t having fun creating content, you’re doing it wrong.”
The Queen of Facebook also recognized as Forbes’ Top Social Media Power Influencer in 2013.
Mari Smith is the marketing expert of Facebook and author of The New Relationship Marketing. She travels the world to deliver insightful social media keynotes and to provide training to entrepreneurs and anyone in the business.
“A large part of this relationship marketing concept is allowing yourself to be a little bit vulnerable and let people in.”
Twitter’s first CMO
Remember when Twitter faced a complete rebrand last year? Leslie Berland is the woman who made it happen. She transformed Twitter into a News engine. In other words, she had the ability to bring a whole new face to the world’s leading social platform and she took the risk to differ her strategies from normal social approaches.
“If you can’t communicate your message in a tweet, it’s already too complicated.”
Author of #VlogLikeaBoss, video marketing consultant, Youtube video creator and international keynote speaker
Amy Schmittauer has a passion for video creation. She hosts a Youtube series called Savvy Sexy Social where she helps her viewers get the life that they want. She even attracted publications such as Mashable, Inc., and more.
“Surrounding yourself with people who want to help because you can help them, too, is an incredible way to set yourself up for success.”
As you’ve just read, these 6 digital marketing queens have very different backgrounds and focus. Although, whether it’s video marketing, social media strategies, journalism or entrepreneurship, we can deduce that they all share the same vision: never letting go of what you want, no matter the circumstances. Essentially, we can deduct that Digital Marketing should be storytelling; that more women should get jobs in the field; that writing digital content should be fun; that you should be a little vulnerable and open-minded; that you should be straightforward; and last but not least, that you should surround yourself with people that shape a “give-and-take” relationship with you – to guarantee success.
Considering the skills gap that is existing today, it’s important to shed light on these women’s perspectives and how they shouldn’t be this underestimated still today. If you’re looking into a Digital marketing career yourself, search no more!