BlackRock Asset Management

BlackRock - APAC Head of Digital Marketing - Director

BlackRock Asset Management
Full Time
Lead (more than 10 years)

Job Description

BlackRock - APAC Head of Digital Marketing - Director

Location: Asia Pacific-China-Hong Kong

The Role:
The Director of Digital Marketing will provide vision and leadership to guide the creative and strategic use of digital marketing and social media; including web sites, e-newsletters, portals, social platform and blogs to drive business, and transform the way BlackRock engage with our clients, both distribution partners and end-investors. Reporting to the MD, Head of Marketing APAC, and overseeing a team digital marketers in the region, the Director will play an integral role in strengthening the firm’s marketing communication messages.
Core to this role will be using data and analytics to drive the impact of digital spend and effectiveness, partnering with brand and advertising team.  Specifically, this leader will lead the digital transformation for the enterprise across the following six key dimensions:
  • APAC web site management
  • Mobile and app strategy
  • Social Media; content syndication, blogging, community
  • Search engine optimization
  • Relationship and database marketing  
  • Analytics and campaign measurement 
This position will be a key member of the leadership team of the Marketing and Communications Department. This is a great opportunity to build a world class digital marketing organization within one of the world’s preeminent asset management firms.   The Director also needs to work very closely with the Global Head of Digital Marketing based in New York to align our digital marketing strategies and build efficiency across regions.
  • Work with the Marketing Department to create a comprehensive, creative digital communications strategy and develop the annual digital marketing and promotion plan.
  • Lead and manage the implementation of the digital communications strategy in support of the integrated communications and marketing plan.
  • Oversee and develop the use of portals and other Web technologies to strengthen information sharing, community building, and engagement externally.
  • This leader will have create and implement the mobile and relationship management strategy
  • Seek out appropriate promotion partners for digital marketing to grow revenue.
  • Partner with Advertising and Media Department to evaluate emerging technologies and make creative recommendations.
  • Drive the agenda for the web development team and provide direction that enhances the cohesiveness of the team and the value of the web site, portals, and related technologies to a company and its stakeholders.
  • Learn the latest means for digital and electronic communications and social media, and ensure that investments in this area provide significant return to overall communications and marketing goals for the firm. 
Qualifications & Experience
  • 10+ years of experience in digital marketing or communications, project management, and internet technologies. Extensive knowledge and hands-on experience with a wide array of digital media communications methods.
  • This individual must be a builder, someone who can drive organizational change and be a thought leader in digital marketing.
  • An understanding of the financial services industry, preferably asset management is a plus.
  • Record of accomplishment in transaction-based Web marketing and e-commerce
  • Deep knowledge in relationship marketing and how it integrates into all touchpoints (digital, sales)
  • Experience with customer relationship marketing and Web marketing programs
  • Effective at navigating complex, matrix environments with proven examples of success through partnering and collaboration
  • Excellent written and oral communication skills with a proven ability to lead cross organizationally
  • Bachelor’s degree required; advanced degree strongly preferred.
  • Experience with Dreamweaver, Adobe Acrobat, Photoshop, and multi-media project development
  • Superior Digital Marketer: A proven marketer with an exemplary and fundamental grasp of digital marketing including web 2.0 technologies (social networking and Mobile marketing/experiences), how they are being used effectively, and how they are evolving. The ability to take this understanding and apply it meaningfully across the organization and innovate to impact revenue and customer experience. Stays abreast of emerging marketing strategies and technologies and determines the right time and manner to explore possible application.
  • Strong Strategic and Analytic Orientation: The successful candidate possesses a demonstrated ability to build a strategic road map across multiple channels and customer segments by taking into consideration industry/market dynamics, customer needs and competitive pressures. Using data and insights, he/she will bring discipline and rigor to marketing activities and programs. This executive is a credible and effective business partner able to work across the organization and develop strategies that measurably contribute to business goals.
  • Excellent Cross Functional Team Building Skills: The successful candidate is collaborative yet has an inherent ability to lead and enrol others in a compelling vision; inspires them to achieve beyond expectations. He/she promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage the overall growth of the BlackRock franchise. A team first mind-set; prefers to work with others; and is able to motivate and collaborate across a variety of functions. This individual is known as a charismatic leader, who is comfortable managing through ambiguity in a very fast-moving environment. Resourceful and a self-starter, this executive understands how to make things happen through people, while also having a hands-on approach. He/she is a team player who readily shares credit and takes pride in shared success.
  • Leadership and Personal Characteristics
  • Strong executive presence. Principled and tenacious. A strategic thinker and pragmatic problem-solver who acts with a strong sense of urgency, accountability and decisiveness.
  • Impeccable integrity; embodies and practices world-class ethical standards in every respect.
  • Flexible and open operating style that gains the trust and respect of individuals at all levels.
  • Demonstrates a flexible approach, stamina and resilience to setbacks; able to set vision and maintain course within constantly changing environment.
  • Demonstrates personal and professional maturity by putting the goals, needs and the organization’s best interests above his/her own when appropriate.


Technical Skills

  • Adobe Dreamweaver
  • Adobe Photoshop
  • Advertising
  • Analytics
  • Application Development
  • Asset Allocation
  • Blogging
  • Corporate Communications
  • Customer Service
  • Digital Media
  • e-commerce
  • Marketing
  • Project Management
  • Relationship Management
  • Sales
  • SEO