Market Intelligence Manager, Coatings Solutions Asia Pacific

Full Time
Senior (6-10 years)

Job Description

Market Intelligence Manager, Coatings Solutions Asia Pacific

Location: HK-Hong Kong-Hong Kong

Located in Hong Kong, BASF’s regional headquarters oversees more than 16,000 employees at about 100 sites across Asia Pacific. In addition to regional business units, Hong Kong office also houses regional functional units including Corporate Affairs, Finance and Controlling, Human Resources, Management Consulting, Procurement and Supply Chain Services.

Objectives of the Position

  • Reporting to Regional Head, Asia Pacific Strategic Marketing, Automotive Refinish, Coatings Solutions, the incumbent will be responsible for finding and interpreting data, formulating reports and making strategic recommendations to achieve business goals.
Job Responsibilities
  • Based on business and market understanding, research and analyze major market trends, customer needs, regulatory requirements and macro-economic development
  • Represent Asia Pacific in Global Refinish teams, ensuring that the regions requirements and strategies are driven into the global strategies
  • Develop recommendations to support business development and manage brand, product and segment strategies for the Asia Pacific automotive refinish market
  • Develop, implement and update the regional product portfolio including positioning strategies for the assigned products based on the regional segment and global strategy
  • Develop and implement refinish coatings strategic marketing plans for each country in the region
  • Bachelor’s degree in Chemistry or Master’s degree in Business Administration
  • At least eight years related experience in product management, marketing management, market intelligence, or strategic planning
  • Experience in a distribution environment, understanding of product life cycle and track records in defining and launching successful products
  • Proven ability to influence cross-functional teams without formal authority
  • Strong analytic and critical thinking skills
  • Strong written and oral communication abilities in English; other Asian language skill is a plus
  • Skilled in preparing and delivering presentations to Leadership level audiences



Technical Skills

  • Analytics
  • Branding
  • Business Development
  • HR
  • Management Consulting
  • Marketing
  • Product Management