BASF AG

Market Intelligence Manager, Coatings Solutions Asia Pacific

BASF AG
Full Time
Tsuen Wan
Non-specified
Senior (6-10 years)
Bachelor
English, Cantonese

Job Description

Market Intelligence Manager, Coatings Solutions Asia Pacific

Location: HK-Hong Kong-Hong Kong

Objectives of the Position
 

BASF’s Coatings division develops, produces and markets innovative automotive coatings, automotive refinishes and industrial coatings as well as decorative paints. We operate sites in Europe, Asia Pacific, North America and South America, collaborating closely with our customers globally. The successful candidate will be based in the regional head office in Hong Kong and report to the Regional Head, Asia Pacific Strategic Marketing, Automotive Refinish, Coatings Solutions.

 

Job Responsibilities
 
  • Collate and analyze data, formulate reports and make strategic recommendations to achieve business goals
  • Based on business and market understanding, research and analyze major market trends, customer needs, regulatory requirements and macro-economic development
  • Represent Asia Pacific on global teams championing the region’s requirements and strategies
  • Provide recommendations to support business development and manage brand, product and segment strategies for the Asia Pacific automotive refinish market
  • Build, implement and update the regional product portfolio including positioning strategies for the assigned products based on the regional segment and global strategy
  • Develop and implement refinish coatings strategic marketing plans for Asia Pacific countries
 
Requirements
 
  • Bachelor’s degree in chemistry or marketing, or master’s in business administration
  • At least 8 years of related experience in product management, marketing management, market intelligence or strategic planning
  • Experience in coatings-related industry preferred but not a must
  • Experience in a distribution environment, understanding of product life cycle and track record in defining and launching successful products are a strong plus
  • Strong written and oral communication abilities in English and Chinese; other Asian language skill is a plus

Technical Skills

  • Branding
  • Business Development
  • Marketing
  • Product Management