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Senior Business Planning Manager (Business Banking Division)

Bank of China

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Senior Business Planning Manager (Business Banking Division)

Lead (more than 10 years)


Technical Skills

  • Market Research
  • Marketing
  • Sales
  • Trade Finance
  • Translation

Job Description

Senior Business Planning Manager (Business Banking Division)

Location: Hong Kong

Job Responsibilities:

  • Conceptualize business strategies with ongoing in-depth market research , competitor benchmarking & customer portfolio study
  • Establish unique customer proposition and define the product and channel strategy in support the proposition development
  • Build segmentation model to ensure differentiated sales & services model according to customer characteristics
  • Define customer journey and develop cross-selling models with key stakeholders from product , channel and marketing
  • Identify the customer pain points and monitor its improvement
  • Monitor the business and sales performance by channel & campaign, customer movement across value segment, recommend tactical initiatives to achieve business target
  • Initiate, develop and implement digital and data-driven projects for target segment

Job Requirements:

  • Degree or above in Business Administration, Marketing, Finance or related disciplines
  • At least 12 year experience in financial industry with proven experience and track record in segmentation, strategy development and customer management
  • Proactive , innovative with remarkable organizing & problem solving skills with a strong sense of customer centricity
  • Strong strategic thinking capacity with the ability to translate concepts into business insights
  • Excellent communication and presentation skills with good command of both spoken and written English and Chinese
  • Exposure in commercial banking business and understanding on corporate loan & trade finance will be a plus
  • Less experienced candidate will be considered as Manager role

Employment TypeFull-time
Career LevelLead (more than 10 years)
Education LevelNon-specified
LanguageEnglish, Cantonese
Bank of ChinaInvestment Banking and Brokerage

24/F Bank of China Tower 1 Garden Road Hong Kong

directions_walk10 mins walk from Admiralty Station