Segment Manager, Affluent Segment

Intermediate (3-6 years)


Technical Skills

  • Costing
  • Customer Service
  • Market Research
  • Marketing
  • Marketing Campaigns
  • Product Management
  • Sales

Job Description

Segment Manager, Affluent Segment

Location: Hong Kong


  • Assist senior executives in formulating and implementing the acquisition, growth and retention strategies for up and mid-segment customers, aiming to achieve the business targets and improve customer experience
  • By analyzing the customer behaviour and needs referencing market research and customer profile, propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc.
  • Liaise closely with product, channel and marketing team to cross-sell suitable bundled products and services to meet target customers' needs holistically, and eventually contribute to the Bank's bottom line
  • Plan, implement and monitor sales activities, marketing campaigns and customer events
  • Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points, in particular through remote channels


  • Degree or above with major in Business Administration, Marketing, Finance or related discipline
  • At least 4 years solid working experience in product management, customer management or sales development in banking industry
  • Familiar with banking products and operations / service enhancement, and with the drive to strive for success
  • Be innovative with good organizing & problem solving skills. Excellent communication and presentation skills with good command of English and Chinese in both spoken and written, including Putonghua
Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelNon-specified
LanguageEnglish, Cantonese, Mandarin (Putonghua)
Bank of ChinaInvestment Banking and Brokerage

24/F Bank of China Tower 1 Garden Road Hong Kong

directions_walk10 mins walk from Admiralty Station