Manager (New Product Marketing)



Technical Skills

  • Branding
  • Marketing
  • Marketing Campaigns
  • Sales
  • Social Media

Job Description

Manager (New Product Marketing)

Location: Hong Kong


  • Responsible for and participate in the sales and promotion of E-Finance services and products to ensure the smooth operation of E-finance products; and work closely with internal and external parties to deliver quality services
  • Formulate social media and branding strategy or initiatives, and conduct marketing campaign in various medias
  • Formulate and implement customer’s engagement strategy that aims at sharpening the banks’ branding and product reputation through continuous target customers’ acquisition and activation
  • Plan and organize online and offline marketing campaign to increase exposure in social media and enhance customers’ stickiness
  • Leverage professional analytical tools on operational data to drive product delivery and optimize operational effectiveness and efficiency
  • Keep abreast of and conduct competitors’ analysis to assess its strengths and weaknesses; conduct research on competitors’ channels and services to increase the Banks’ competitiveness


  • Degree or above (Journalism, Media, education or other related discipline is preferrable) 
  • At least 2 years’ experience in sales and promotion of E-Finance Products
  • With professional IT background or experience preferred
  • Strong communication, writing and editing skills with excellent command of both written and spoken English and Chinese
  • Strong insight and business acumen, creative and resourceful to create social media campaign with heated discussion
  • Energetic mindset, excellent interpersonal skills, coordination and execution ability, and great sense of team work
  • Strong English oral and written communication skills; good command of Cantonese preferred
Employment TypeFull-time
Education LevelNon-specified
LanguageEnglish, Cantonese
Bank of ChinaInvestment Banking and Brokerage

24/F Bank of China Tower 1 Garden Road Hong Kong

directions_walk10 mins walk from Admiralty Station