Business Strategy Manager (Digital Marketing)



Technical Skills

  • Brand Awareness
  • Branding
  • Business Strategy
  • Customer Service
  • Data Analysis
  • Economics
  • Market Research
  • Marketing
  • Marketing Campaigns
  • PR
  • Process Improvement
  • User Experience (UX)

Job Description

Business Strategy Manager (Digital Marketing)

Location: Hong Kong


  • Assist in planning and executing E-finance digital marketing strategy, conduct market research, data analysis and user behavior understanding, to improve customer experience, reach KPI and increase brand awareness
  • Plan and execute promotion campaigns, and manage the usage of online tools and optimize campaign performance
  • Leverage digital channels to assist in process improvement, enhance a better user experience and achieve business target
  • Focus on market information, monitor competitors’ activities in order to keep abreast of changes on the battlefield and propose time-to- market actions to management
  • Support PR and promotional campaign across different divisions and department, to establish a leading position in the market
  • Assist daily work at E-finance center


  • University degree or above (majoring in marketing, communication, finance, e-commerce, economics or information technology)
  • 1-3 year experience in digital marketing, banking or FinTech area
  • Familiar with the Internet market, willing to track down and understand the online financial business, new technologies, new products and new models, with relevant experience preferred
  • Ability to observe, understand and dig out user pain points and market opportunities.
  • Good command in both spoken and written English and Chinese, Mandarin is preferred.
  • Strong data analysis ability, communication, coordination and execution skills, as well as team spirit
  • Those who have participated in major projects are preferred and those with experience in BOC Hong Kong Branch and personal finance departments are preferred
  • Candidate with more experience will be considered as Business Strategy Manager
Employment TypeFull-time
Education LevelBachelor
LanguageEnglish, Cantonese, Mandarin (Putonghua)
Bank of ChinaInvestment Banking and Brokerage

24/F Bank of China Tower 1 Garden Road Hong Kong

directions_walk10 mins walk from Admiralty Station