Bank of China

Area Sales Coach & Strategy Manager, Wealth Management

Bank of China
Full Time
Senior (6-10 years)
English, Cantonese

Job Description

Area Sales Coach & Strategy Manager, Wealth Management


  • Develop and implement sales management strategic plans and staff training / coaching programs for driving wealth management business of retail banking to meet the overall business objectives
  • Recommend and carry out strategic sales implementation plans, sales performance management tools and sales process streamlining initiatives, etc for investment / insurance products according to the sales results and productivity analysis in order to enhance sales effectiveness and efficiency of designated area(s)
  • Prepare and compile training materials (including the collection of market / economic data) to facilitate the provision of effective training to branch management and sales staff, with continuous evaluations and ongoing support / coaching
  • Coach and nurture sales staff to enhance sales productivity and performance to achieve business goals
  • Review and monitor the implementation of sales plans and drive to achieve persistent results
  • Cultivate and foster a culture of strong sense of integrity and compliance among branch management and sales staff through delivering good practices of investment and insurance sales compliance and control




  • Degree holder with major in Business Administration, Finance, Economics, or related discipline
  • At least 8 years’ experience in banking or financial industry, 5 years of which must be hands-on sales management experience. Candidate with frontline sales experience is preferable
  • Sound knowledge in investment and insurance business, retail banking operation, risk management and business practices
  • Strong banking sense and self-motivated with good coaching and sales management skills and be able to work independently
  • Excellent communications and presentation skills with good command of English and Chinese in both spoken and written including Putonghua
  • Possess qualification in IIQE, HKSI & MPF
  • Candidate with professional qualification(s) such as CFMP / CFPCM / CFA / FRM / FLMI, or other similar finance or life insurance related professional qualification(s) is preferable


We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website “”

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.

Professional Qualifications

  • Certified Financial Risk Manager (FRM)
  • CFA Level III / CFA Charterholder
  • Fellow, Life Management Institute (FLMI)
  • HKSI - Any Paper

Technical Skills

  • Compliance
  • Corporate Communications
  • Economics
  • Life Insurance
  • MPF
  • Risk Management
  • Sales
  • Sales Management
  • Training