Digital Marketing Manager - Social Media & Content

Full-time
Senior (6-10 years)

Posted 

Technical Skills

  • Branding
  • Content Marketing
  • Corporate Communications
  • Instagram
  • LinkedIn
  • Marketing
  • Social Media
  • YouTube

Job Description

Digital Marketing Manager - Social Media & Content

Location: HONG KONG

Responsibilities:
  • Drive and implement Social Media and Content Marketing strategies to build social media communities and enhance brand digital presence
  • Plan and manage social media initiatives with content site to maximize stickiness and meet business needs
  • Develop and manage engaging content for content site, social media and AXA digital space, work with content partners to plan, think-up, and produce content
  • Identify key social platforms and map out priority among Facebook, WeChat, Instagram, LinkedIn, Google +, Line, YouTube, Tumblr and new media channels to proliferate
  • Encourage interactions with existing customers, KOLs and general public via social media platforms
  • Define risk management plan, monitor and response to social media communities feedback
  • Conduct social listening to analyze consumer behavior and refine promotion and marketing strategies
  • Drive traffic to AXA’s digital channels via social media, work with platform owners to defined user journey and business conversion funnels
  • Facilitate and advocate social media usage to frontline employees by sharing best-practice in enhancing loyalty, interactivity and stickiness with customers and prospects
  • Review KPI to ensure overall effectiveness and efficiency on social media platforms and websites

Qualifications

Qualifications / Skills:
 
  • Bachelor's degree in media, public relation, communications, marketing or related discipline
  • Minimum 8 years’ experience in digital marketing and social media platform management
  • Strong writing skills in both English and Chinese with creative story-telling techniques
  • Good sense of current and emerging trends in the social media landscape
  • Good team player to work in a diverse team as wells as collaborate cross-functionally
  • Creative and strategic thinking with a can-do spirit

Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelBachelor
LanguageEnglish, Cantonese
AXAInsurance and Reinsurance

42/F., AXA Tower, Landmark East, 100 How Ming Street, Kwun Tong

directions_walk8 mins walk from Kwun Tong Station