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Digital Marketing Specialist – Greater China

Intermediate (3-6 years)


Technical Skills

  • Advertising
  • Analytics
  • Branding
  • Digital Marketing
  • e-commerce
  • Email Marketing
  • Instagram
  • Marketing
  • Marketing Campaigns

Job Description

Ava is a digital health company with the aim to revolutionize women’s health. The company is headquartered in Zurich, Switzerland with offices in San Francisco and Hong Kong and partner offices in Belgrade and Makati. Our wearable device, smart app and proprietary predictive algorithms empower women by giving them unique clinically researched insights and personalized data about their menstrual cycle, fertile window, and pregnancy delivered in a way that’s convenient and non-invasive. Ava is a global, award-winning brand with strong social network communities. Our current key markets include USA, Canada, Germany, Switzerland, Spain, UK, and Hong Kong. This role is joining the team that runs our direct-to-consumer marketing. It is a new position that will help to drive our digital strategy for growth in the Greater China region. We are looking for our:

Digital Marketing Specialist – Greater China

Location: Hong Kong with regular travel to other Ava offices and within the Greater China region.


  • Driving our strategy for digital marketing campaigns across all major channels in Hong Kong and China – Facebook, Instagram, WeChat, Weibo, Programmatic, SEM, Email, Affiliates, Referral, Display, and traditional media –to generate revenue
  • Responsibility over our direct-to-consumer growth and budget metrics in Hong Kong and China
  • Build out, execute, and optimize new user acquisition approaches
  • Full ownership, from strategy to execution and analysis, of select digital performance marketing channels’ KPIs and strategy
  • Reporting & analyzing last-click and multi-touch attribution to develop understanding of the impact of spend as well as interaction in the funnel
  • Tracking, measuring, and reporting conversion metrics across all campaigns and channels
  • Providing weekly/monthly/quarterly trend and performance reports to stakeholders
  • Diving into the numbers to glean insights from performance changes and turning insight into action, partnering closely with our brand team
  • Leading key projects within the marketing team

About you:

  • Passion about Ava, our community, and our mission to change women’s health
  • Bachelor’s degree in marketing or other relevant field
  • 3+ years in B2C ecommerce or digital marketing in senior positions
  • Experience in a high-growth direct-to-consumer company with a proven track record of success in direct-to-consumer direct response marketing with significant budgets
  • Experience creating automated email marketing flows, and improving conversion rates
  • Thorough understanding of the main analytics tools to track and improve your metrics and ability to comb through large amounts of data to find trends
  • Experience thoroughly researching and evaluating potential advertising partnerships and software solutions
  • Comfortable in a fast-paced, results-oriented, exciting start-up environment
  • Excellent communication and organizational skills and attention to detail with demonstrated ability to handle multiple projects and details simultaneously without missing deadlines 
  • Team player ready to take on new projects or support the team where needed whilst taking initiative and ownership of your own results 
  • Proficient in Microsoft Office, and in particular, highly skilled with spreadsheets
  • Fluent in Chinese (either Cantonese or Mandarin), and proficient in English (spoken and written)

What we offer:

  • Flat hierarchy
  • Occasional travel to San Francisco and/or Switzerland (1-4 trips per year for 1-2 weeks at a time)
  • Paid Time Off and Holidays
  • Join a small but growing team that is revolutionizing women’s health and providing women a simple and effective way to gain insight into their health and cycles 
  • Working in an international company that has the goal of improving women's life

We may consider candidates located in San Francisco provided you have spent spent at least 2-3 years living in Hong Kong.

Would you like to contribute to a highly motivated team, with a lot of space for your own initiatives? If yes, please apply online or send your complete application (CV and cover letter) to

Ava – Revolutionizing women’s health

Stephanie Ko, Senior Country Manager Hong Kong

Should you not hear back from us within 3 weeks your application has unfortunately not been successful for the respective role.

Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelBachelor
LanguageEnglish, Cantonese, Mandarin (Putonghua)
Ava WomenHealthcare (Medical, Dental, Optical)