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Marketing Specialist

Intermediate (3-6 years)


Technical Skills

  • Marketing
  • Project Management
  • SEO

Job Description

Marketing Specialist

Location: Hong Kong

An Exciting FinTech start-up is looking for a data-driven open-minded Marketing Strategist to join their team in Hong Kong. They are looking for someone who is willing to take on new challenges in creating, testing and executing data-driven marketing strategies. This start-up delivers a service that is personalized to their customers, and therefore requires an experienced innovative marketer to optimise measurable results driven marketing strategies.

About the company:

A growing, award winning, Fintech start-up that helps users manage their personal finances through tracking expenditure and generating rewards for smart spending. Therefore, making banking more personal than ever!

Responsibilities of the Marketing Specialist

  • Plan, experiment and execute results-driven, measurable marketing strategies
  • Coming up with ideas and testing out different online and offline techniques to drive performance and exposure
  • Measure and track the analytical key performance indicators of these campaigns
  • Manage the website conversion optimization, personalization and SEO
  • Discover and experiment with new growth channels to reach different markets
  • Aim to monitor and analyse the data to improve results of campaigns

Role of Marketing Specialist:

  • 3-5 years' experience in digital campaign marketing
  • Demonstrate a strong interest in identifying and creating new marketing strategies
  • Strong data -reading and analytical testing skills. Decisions need to be made based on these data-driven results
  • Strong project management skills with the ability to lead and collaborate with team members
  • Ability to prioritize high impact activities and to keep complex projects moving forward
  • Language: English. Chinese language is an advantage
Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelNon-specified
LanguageEnglish, Cantonese