Digital Product Marketing Lead



Technical Skills

  • Budgets
  • Marketing

Job Description

Digital Product Marketing Lead

Location: Hong Kong

As Digital Product Marketing Lead you will be responsible for leading the internal/external marketing strategy. You will also be responsible for growing business digital acquisition, engagement and sales strategy. This position is based in Hong Kong.


  • Develop the product marketing plans
  • Budget planning
  • Managing creative and media agencies
  • Collaborating with Digital, Business and Marketing stakeholders
  • Analysing campaign performance and making recommendations to improve activity
  • Reporting KPI's


  • Digital expertise and network broad based commercial marketing experience, ideally within a retail or financial/banking institution
  • Understanding of integrated marketing strategies
  • Campaign and digital development experience
  • Success in developing and evolving strategic and operational plans and channel strategies
  • Understanding of technology developments and consumer/industry trends
  • Ability to inform and challenge leadership teams and follow work colleagues
  • Commitment to putting the customer first of all developments
  • Effectively manage agencies

If you are interested in this role or similar positions please call Stephanie Torville on +852 3695 5007

Employment TypeFull-time
Education LevelNon-specified