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Senior Manager / Manager, Digital and E-Commerce Strategy

AIA Group Limited

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Senior Manager / Manager, Digital and E-Commerce Strategy

Intermediate (3-6 years)


Technical Skills

  • Budgets
  • Business Development
  • Business Strategy
  • Content Marketing
  • Corporate Communications
  • Customer Service
  • e-commerce
  • Email Marketing
  • Forecasting
  • Marketing
  • Marketing Campaigns
  • Sales
  • Social Media
  • User Experience (UX)

Job Description

Senior Manager / Manager, Digital and E-Commerce Strategy

Location: Hong Kong, HK

Job Summary

Construct and implement Digital and E-Commerce campaign strategy for business development

Roles and Responsibilities

  • Construct and implement Digital and E-Commerce campaign strategy for business development and set clear measurable KPIs
  • Identify key market trends in digital marketing across insurance industry to drive web sales growth, conversion, and improvements in the customer experience
  • Oversee the entire online sales process and experience from prospecting, identifying opportunities, providing customer solutions
  • Deliver capabilities that maximize digital marketing campaigns and the integration of social media, mobile and alternative cross-channel retail features that expand new customers and retain existing customers
  • Liaise with various levels of management and be responsible for implementing strategic change aligned with the firm wise digital strategic goals
  • Formulate and execute the content marketing and email marketing initiatives; be capable of communicate with end customers
  • Track and monitor the effectiveness of all digital marketing efforts against business goals for lead generation and sales growth
  • Manage forecasts, budgets, and performance reporting for the campaigns
  • Present category/campaign business results and insights to senior leaders and executives on a regular basis including scorecards, testing results, new initiatives, business reviews, etc.
  • Strong analytical and quantitative skills; ability to use customer and acquisition data and business metrics to support business decisions, optimization and generate insights

Job Requirements

  • Core business strategy skills for strategy definition, roadmap development, budget planning, success measurement, etc.
  • 5+ years of E-Commerce & digital marketing experience, financial industry is preferred
  • Successful track record of helping develop, present and execute strategic digital campaigns; deep understanding of the E-Commerce sales & digital marketing channels especially on Social Media
  • Demonstrated depth of UX experience, communications strategy, E-Commerce marketing systems, tools & platforms and segmentation decisions
  • Exceptional understanding of consumer online behavior, trends and market analysis
  • Good writing skills on financial retail business communication
  • Ability to build relationship across stakeholders and effectively influence and communicate across various business lines within the organization
  • An MBA or post graduate degree related to E-Commerce

We offer an attractive remuneration package to the successful candidate.  Please submit your application by clicking “Apply Now” for our processing.

All personal information provided by applicant will be treated in strict confidence and used solely for recruitment purposes.  The personal information will be used strictly in accordance with AIA’s personal data policies, a copy of which will be provided upon request.  It is possible that information about the applicant or the applicant’s application will be shared with AIA and its related companies.  AIA will retain all applications for a period of up to 24 months after which the documents will be destroyed.

Employment TypeFull-time
Career LevelIntermediate (3-6 years)
Education LevelMaster
QualificationAIA Professional Accountancy Qualification
AIA Group LimitedInsurance and Reinsurance

AIA Central, 1 Connaught Rd Central, Central

directions_walk13 mins walk from Admiralty Station