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Senior Designer, Digital Experience

Lead (more than 10 years)


Technical Skills

  • Adobe Illustrator
  • Adobe Photoshop
  • CSS
  • HTML
  • Interviews
  • JavaScript
  • Life Insurance
  • Prototyping
  • Team Management

Job Description

Senior Designer, Digital Experience

Location: Hong Kong, HK

Job Summary

Lead design research, information architecture development and interaction design to create relevant, engaging and differentiated digital experiences for our customers, agents, partners and staffs.


  • Plan, coordinate, and conduct user requirements analysis, conceptual modeling, information architecture design, interaction design, and usability testing.
  • Design user interfaces and information architecture using participatory and iterative design techniques, including observational studies, customer interviews, usability testing, and other forms of requirements discovery.
  • Produce user requirements, personas, storyboards, scenarios, design prototypes, and specifications.
  • Communicate research findings, conceptual ideas, detailed design, and design rationale both verbally and visually.
  • Work closely with stakeholders and development teams to ensure that design specifications are implemented.
  • Guide, support and work in close collaboration with all of AIA’s Business Units to build design thinking capabilities and expertise at Group level and in local business units.


  • 10 years’ experience of user interface design experience.
  • Strong knowledge of user interface design processes and methodology, particularly as applied to digital applications.
  • Proficiency with design and prototyping tools such as Sketch, PhotoShop, Illustrator and Invision.
  • In-depth knowledge of capabilities and limitations of Web technologies such as HTML, JavaScript, Flash, and CSS.
  • Degree in Human-Computer Interaction or a related design or behavioral science discipline.
  • Strong project and people management skills. Must be able to function as a project leader as well as an individual contributor.
  • A passion for creating experiences that resonate emotionally with people.
  • Experience in working internationally spanning geographies in Asia.
  • Compelling evidence of successful programme delivery, with hands-on experience in the Asia life insurance sector preferred.
  • Ability to communicate simply and effectively with different levels of the organisation and with external partners.
Employment TypeFull-time
Career LevelLead (more than 10 years)
Education LevelBachelor
QualificationAIA Professional Accountancy Qualification
AIA Group LimitedInsurance and Reinsurance

AIA Central, 1 Connaught Rd Central, Central

directions_walk13 mins walk from Admiralty Station