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Manager, Customer Experience Marketing & Campaign Management

AIA Group Limited

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Manager, Customer Experience Marketing & Campaign Management

Senior (6-10 years)


Technical Skills

  • Analytics
  • Budgets
  • Campaign Management
  • Customer Service
  • Data Management
  • Data Warehousing
  • IPO
  • Marketing
  • Marketing Campaigns
  • Sales

Job Description

Manager, Customer Experience Marketing & Campaign Management

Location: Hong Kong, HK

Job Summary

Assist Customer Experience Marketing & Campaign Management Team Head to:

  • Plan the short to medium strategies to maximize up-selling & cross-selling opportunities of AIA existing customers in meeting the business target;
  • Create and continuous enhancement of predictive modelling in improving marketing campaign effectiveness;
  • Maximize campaign execution efficiency;
  • Drive Repurchase Rate
  • Enhance distribution channel communication;

Roles and Responsibilities

  • Plan and execute existing customers and loyalty campaigns, from formulating marketing plan, campaign execution, though to sales enablement production, budget management, and provision of regular and ad hoc business reporting; 
  • Derive propensity / predictive models to maximize customer response in customer up-selling / cross-selling campaigns;
  • Provide support and coordinate with other departments in association with the execution of the Company’s strategic initiatives (e.g. iMO, iPoS, Datawarehouse);
  • Work closely with Customer Data Management team in building & enhancement of Single Customer View data mart;
  • Contribute ideas on maximizing the usage of Automated Marketing platform to increase customer experience and satisfaction;
  • Develop eDMs/SMS and to coordinate with parties involved to ensure plans are execute smoothly within the agreed timeline;
  • Collaborate with internal departments and channels in enriching and/or updating existing customer information for marketing purposes;
  • Handle and follow up for enquiries;
  • Promote to distribution channels on the benefits of existing customer campaigns.

Job Requirements

  • University / College graduate;
  • Minimum 8-10 years relevant experience with 2 years at similar capacity;
  • Solid experience in campaign management, especially in launching digital marketing campaigns, and database marketing
  • Basic knowledge of Email Marketing Tool and Campaign Analytics Tool;
  • Prior experience in financial institutions and knowledge of insurance business is preferred.
  • Results focused, with a track record of achievement
  • Strong interpersonal skill and communication skill in English
  • Strong presentation skills;
  • Excellent team player

We offer an attractive remuneration package to the successful candidate.  Please submit your application by clicking “Apply Now” for our processing.

All personal information provided by applicant will be treated in strict confidence and used solely for recruitment purposes.  The personal information will be used strictly in accordance with AIA’s personal data policies, a copy of which will be provided upon request.  It is possible that information about the applicant or the applicant’s application will be shared with AIA and its related companies.  AIA will retain all applications for a period of up to 24 months after which the documents will be destroyed.

Employment TypeFull-time
Career LevelSenior (6-10 years)
Education LevelBachelor
QualificationAIA Professional Accountancy Qualification
AIA Group LimitedInsurance and Reinsurance

AIA Central, 1 Connaught Rd Central, Central

directions_walk13 mins walk from Admiralty Station