Accenture

Digital Marketing Manager

Accenture
Full Time
Intermediate (3-6 years)
Non-specified
English

Job Description

Digital Marketing Manager

Location: Hong Kong

Summary
The Consultant / Senior Consultant will be part of the Accenture Interactive team working on digital projects across areas of eCommerce, Digital Streaming Media, Web Services & Applications (Transactional & Non-Transactional), Digital Advertising etc.
Responsibilities
Lead delivery of digital business strategy & digital channel strategies/ roadmaps for clients. This includes:
  • Develop & recommend digital business models to clients based on insights gathered of client's business, competitive analysis & industry, mixed with existing global & regional digital business trends & best practices, to address client's corporate level goals.
  • Develop & recommend digital channel strategies/ roadmaps to clients based on consumer analysis & segmentation, benchmarking & 'as-is' analysis of existing digital channels, existing global & regional digital channel trends & best practices of optimal use of digital channels, to address client's broader business goals.
  • Forecasting & development of project plan including delivery timeline & resource requirements
Support end-to-end delivery of digital channel implementation projects. This includes:
  • Manage & oversee functional delivery teams or vendors, to translate high level digital channel strategies & roadmaps into functional design documents including
    • functional specifications,
    • information architectures,
    • sitemaps,
    • wireframes,
    • prototypes etc.
  • Support development & testing teams or vendors, to ensure developments are aligned with required functionalities and expected behaviors including supporting test scenarios planning.
  • Support Project Manager in forecasting & development of overall implementation project plan including delivery timeline & resource requirements
Support management teams with analysis, recommendations and insights for business development proposals of digital projects across various client industries

Qualifications

Experience
  • 5 – 10 Years in Digital Business, Marketing and Web Development on agency/consultancy or client side
  • Experience with managing Digital development and production teams (in-house or 3rd party) across web, mobile and social media
  • Experienced working with web analytics suites including CoreMetrics, WebTrends, Google Analytics, Omniture SiteCatalyst
  • Familiarization and exposure to Web, Mobile, Social Media and other digital technologies.
    • Knowledge and Experience on:
      • Social Media
        • Facebook/SNS applications and integration
        • Social Listening
        • Single Sign On
      • Search Engine Optimization
      • Mobile application development/implementation
      • CMS and eCommerce Platforms including: ATG, SiteCore, CQ5, Interwoven, Vignette, Hybris, Radian6, Umbraco, Magento, Drupal, Joomla etc
    • Having coding experience is advantageous
      • These could include:  HTML, CSS, XML, .Net, Java, JavaScript, Web APIs etc.
  • Knowledge and Background of
    • Local and Regional Digital Trends and Market
    • Project Management Techniques
      • SCRUM, AGILE

Technical Skills

  • .NET
  • Agile
  • Application Development
  • Business Modeling
  • Competitive Analysis
  • CSS
  • Drupal
  • e-commerce
  • Forecasting
  • Google Analytics
  • HTML
  • Java
  • JavaScript
  • Joomla
  • Marketing
  • Project Management
  • Project Planning
  • Prototyping
  • Scrum
  • Translation
  • XML